Public Relations Specialist

About the Role

Our client is seeking a dynamic and creative Public Relations Specialist to join their vibrant team in Aberdeen . This role is pivotal in shaping and maintaining the company's public image and brand reputation across various media channels. You will be instrumental in developing and executing strategic communication plans to engage key stakeholders, manage media relations, and promote the company's initiatives effectively. This position offers a fantastic opportunity for a PR professional looking to make a significant impact within a forward-thinking organisation, contributing to impactful campaigns and fostering strong relationships with the press and public.

Key Responsibilities

• Develop and implement comprehensive PR strategies to enhance brand visibility and reputation.
• Write and distribute press releases, media advisories, and other PR materials to target media outlets.
• Cultivate and maintain strong relationships with journalists, bloggers, influencers, and key media contacts.
• Monitor media coverage and industry trends, reporting on sentiment and identifying opportunities.
• Manage social media content and engagement strategies to amplify PR efforts.
• Organize and coordinate press conferences, media events, and product launches.

Requirements

• Proven experience as a Public Relations Specialist or similar role, preferably within the media industry .
• Excellent written and verbal communication skills, with a knack for storytelling and persuasive writing.
• Demonstrable success in securing media coverage and managing public perception.
• Proficiency in using PR software and social media management tools.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• A degree in Public Relations, Communications, Journalism, Marketing, or a related field.

Benefits

• Competitive salary package commensurate with experience.
• Opportunities for professional development and career advancement.
• A collaborative and supportive work environment in a modern office setting.
• Contribution to impactful communication strategies and brand building.
• Potential for flexible working arrangements, reflecting a hybrid work model.