Public Sector Growth Lead

Location: London, UK (Hybrid and Flexible Working)

Reports to: CEO

Type: Full-time

Public Sector Growth Lead

The Role

The Public Sector growth Lead will own how Cimple wins and grows its business across the public sector.

This role sits at the centre of Cimple's commercial function. You will lead public sector new business end to end:

• Owning revenue targets for our core customer base;
• Building the go-to-market approach;
• Lead increasing Cimple’s brand presence and marketing;
• Own our framework and Dynamic Market targeting, bidding and activity once live;
• Running the sales process from first conversation to signed contract;
• Supporting transition to Customer Success through the onboarding process; and
• Building the sales function itself as Cimple scales.

You will help answer questions such as how Cimple should prioritise and sequence its go-to-market across Local Councils, NHS bodies, Universities, Academy Trusts, and Central Government; how to navigate the practicalities of how public bodies actually buy, from frameworks and Dynamic Purchasing Systems to open tenders; and how to build a sales team and culture that reflects the trust, care, and rigour Cimple's public sector customers expect.

This is a foundational commercial role for someone who combines strong sales craft with genuine, practical fluency in how the public sector procures.

Key Responsibilities

Sales Strategy & Pipeline

• Own Cimple's public sector revenue number and the go-to-market strategy behind it.
• Build and manage a healthy, well-qualified pipeline across Local Councils, NHS bodies, Universities/Colleges, Academy Trusts, Central Government and the wider Public Bodies.
• Turn market and customer insight into clear sales priorities, target account lists, and campaign focuses.
• Build Cimples sales processes, forecasting, and success metrics to support Cimples growth financially and operationally.
• Supporting the CEO directly in winning and developing strategic accounts i.e. £250k+ per annum.

New Business & Relationship Building

• Develop Cimple’s public sector network. Identify, engage, and win new public sector customers, from first conversation through to contract completion.
• Build genuine relationships with budget holders, commissioners, and procurement teams across the sectors Cimple serves.
• Run consultative sales conversations that connect a buyer's procurement pain points to Cimple's platform.
• Bring Cimple further into the conversation of risk averse public sector buyers, through hosted internal and external events, by leading the conversation on public sector procurement in the market.
• Build partnerships across relevant organisations that supports Cimple’s growth and ability to reduce its cost of customer acquisition through these partnerships.
• Passion for the size and scale of Public Sector procurement and the challenges it creates for all stakeholders. You need to truly care about how challenged overstretched public sector teams and time-poor suppliers are.

Navigating Public Procurement

• Bring deep, practical knowledge of how public bodies procure. Including through frameworks, Dynamic Markets, direct award routes, and open tenders.
• Guide Cimple internally, through winning or retaining places on key routes to market such as Government Commercial Agency’s G-Cloud framework.
• Shape Cimple's commercial approach so it fits the realities of public sector procurement cycles, risk appetite, and compliance requirements.

Building & Manage the Sales Function

• Set the standards, tools, and ways of working for how Cimple sells into the public sector.
• Coach and develop team members to build a sales culture that matches Cimple's quality bar and care for customers.
• Lead future recruitment of Sales team.
• Lead setting targets, and reporting against critical Key Performance Indicators (KPIs) to demonstrate targets are being met.

Cross-functional Partnership

• Work closely with technical, product, customer success, research and operations teams as well as Cimples CEO to deliver cross department delivery of Cimple's proposition, and roadmap.
• Feed customer and market intelligence back into the business to sharpen positioning and priorities, working closely with our research team to deliver macro market insights, whilst honing internal data to improve our sales funnel.
• Work directly with our bid writing team and CEO to craft and deliver winning bid submissions
• Work directly with the CEO on public sector and commercial sales.

External Engagement

• Represent Cimple at public sector events, roundtables, and sector networks.
• Build Cimple's profile and credibility among public sector buyers, influencers, and partners.

About You

You are a driven, credible seller who critically understands both how to sell into the public sector market, and how to build the function that continues to grow Cimple.

You will likely bring:

• Significant experience selling into the UK public sector, with direct, hands-on knowledge of how Local Councils, NHS bodies, Universities, Academy Trusts, or Central Government buy.
• Comfort operating as both a hands-on seller and a team leader, particularly in the early stages of building a function. We are a small team and we need a Sales Operator as well as a strategist.
• Established fluency with public procurement frameworks, Dynamic Purchasing Systems, tenders, and other routes to market.
• A track record of owning and hitting revenue targets in a consultative, solution-led sales environment.
• Experience building or scaling a sales function, including hiring and developing teams.
• Strong relationship-building skills with senior public sector procurement stakeholders (i.e. Heads of Procurement, Commercial Directors and CEOs) and wider budget holders. Critically, in one or more of Cimple’s key sectors e.g. Local Government.
• Excellent written and verbal communication, with the judgement to represent Cimple credibly to risk-averse buyers.
• Excellent organisational skills to support delivering results to time, tight deadlines and at an exceptional level of quality.
• Willingness to support others in their roles moving outside of the core Job Description to make sure that everyone in Cimple succeeds together.
• Driven to grow into a broader role as the business scales.
• Motivation to build something from the ground up within a small, high-calibre team.

Why Join Cimple

• Own and build Cimple's public sector sales function from the ground up. You are a critical hire in a small team and the expectations will be high.
• Ability to sell a product that genuinely creates improvements to social outcomes through helping overstretched public sector organisations, their teams and time‑poor suppliers.
• Work on a foundational system that shapes how public money flows and how markets function.
• Join a small, high‑calibre team that cares deeply about quality and users.
• Benefit from hybrid, flexible working with a London base.
• Enjoy high autonomy and the opportunity to shape a role and function as the company grows.

Benefits

• Salary range - £80k to £100k
• Equity & share options available
• We offer an enhanced pension program, beyond the workplace pension
• You can opt into private healthcare
• Wider company perks

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