Real Estate Digital Marketing Specialist

About the Role

Our client is seeking a creative and data-driven Real Estate Digital Marketing Specialist to join their fully remote marketing team. You will be responsible for developing and executing comprehensive digital marketing strategies to promote properties and enhance brand presence across all online channels. This role requires a deep understanding of SEO, SEM, social media, content marketing, and email campaigns, tailored specifically for the real estate sector. Working remotely, you will collaborate with sales, agents, and management to drive lead generation and engagement, playing a key role in expanding the company's digital footprint nationwide.

Key Responsibilities

• Develop and implement innovative digital marketing campaigns across various platforms, including social media, search engines, and email.
• Optimize website content and structure for search engines (SEO) to improve organic search rankings and drive traffic.
• Manage and optimize paid advertising campaigns (SEM/PPC) to generate qualified leads.
• Create engaging and high-quality content, including property descriptions, blog posts, videos, and social media updates.
• Analyze campaign performance using web analytics tools and generate regular reports with actionable insights.
• Collaborate with the sales team to ensure marketing efforts align with lead generation and sales objectives.
• Manage and grow the company's social media presence and community engagement.

Requirements

• Proven experience as a Digital Marketing Specialist , with a focus on the real estate industry.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing best practices.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent copywriting, editing, and creative skills.
• Ability to work independently and manage multiple projects in a remote environment.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive salary with potential for performance-based bonuses.
• A flexible, fully remote working arrangement, allowing you to work from anywhere in the UK.
• Opportunities for professional development and training in the latest digital marketing trends.
• Contribution to a creative and forward-thinking marketing team within the real estate sector.
• Access to cutting-edge marketing technologies and resources.