Regional Business Manager - UK&I North

INEOS Automotive - Built For More

Story so far

Since we started our journey to build a no nonsense 4X4, we’ve come a long way. We’ve established INEOS Automotive as a serious contender in 4X4 development and manufacturing. We’ve partnered with some of the biggest names in the automotive industry. We’ve made our way from vision to prototype. We’ve secured a world-class production facility and delivery team. We’ve delivered Grenadiers to customers all around the world. We’re building our double cab pick up, the Quartermaster.

People and Culture

Easy never changed anything. Not in manufacturing, science, engineering or energy - and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigor and humor. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary.

Your role:

Reporting directly to the Regional Director, the Regional Business Manager serves as the primary commercial interface between INEOS and its current and future retail partners. Our retailers are at the heart of everything we do in the UK&I region and this role provides leadership and strategic direction across all areas of the retailer business, driving performance throughout the Northern Region (up to 15 Retailers), including Scotland, the North West, North East, and the Midlands.

This is a senior leadership position with full accountability for delivering business performance against plan across the North of England. Working closely with the RD , UK leadership team and wider commercial functions, the Regional Business Manager is responsible for ensuring retailers achieve objectively measurable business performance targets while supporting the ongoing growth and development of the INEOS network.

You will be responsible and lead the performance (Stock, Enquiry, Test Drive, Sales, Customer Satisfaction, Retention & other KPI’s) of the northern region and this role is fundamentally about leading retailer performance, driving commercial growth, developing strategic partnerships, and delivering measurable business results across a significant regional market.

The successful candidate will be expected to travel regularly to our retailer locations and attend key meetings at the London head office on a fortnightly basis.

Responsibilities include (but are not limited to):

Commercial Performance & Sales Leadership

• Lead the delivery of INEOS UK & Ireland objectives across the Northern Region, ensuring alignment with national business priorities and strategies.
• Achieve and exceed new vehicle sales volume targets on a monthly, quarterly, and annual basis.
• Drive retailer performance across all key metrics, including stock, enquiries, test drives, sales, customer satisfaction, retention, and profitability.
• Develop and implement initiatives that increase vehicle sales, market share, and retailer profitability.
• Identify and capitalise on territory and opportunities through the effective use of market and performance data.

Retailer Partnership

• Build and maintain strong strategic partnerships with the retailer network, acting as the primary commercial point of contact.
• Lead regular regional business reviews and performance meetings, driving accountability and commitment to key programmes and initiatives.
• Conduct dealer visits, complete detailed performance reviews, and submit comprehensive dealer visit reports.
• Audit retailer operations and standards, ensuring compliance with INEOS policies, processes, and brand requirements.
• Support the identification, assessment, and onboarding of prospective retail partners to strengthen the network.

Forecasting, Planning & Analysis

• Provide accurate weekly forecasting of registration and wholesale activity across the region.
• Deliver reliable reporting on dealer showroom activity and market performance.
• Conduct detailed regional and partner performance analysis to support forecasting, business planning, growth modelling, and strategic decision-making.
• Work closely with Sales Operations and Supply Chain teams to optimise vehicle stock management and achieve stock objectives.

Customer Experience & Marketing

• Champion initiatives that improve customer satisfaction, loyalty, and retention performance.
• Ensure retailer engagement with national campaigns, offers, and broader UK commercial strategies.
• Share marketing best practices across the network and support local execution of regional opportunities.
• Monitor performance trends and customer feedback to identify opportunities for continuous improvement.

Stakeholder Collaboration & Leadership

• Work collaboratively with cross-functional teams across Sales, Marketing, Operations, Supply Chain, and Finance to achieve UK business objectives.
• Identify and develop sales capability gaps within retailers, recommending and supporting training interventions where required.
• Support the Regional Director in evaluating new partner opportunities, preparing presentations, conducting data analysis, and participating in commercial negotiations.
• Negotiate contractual terms with retail partners and suppliers where appropriate.
• Represent INEOS professionally at internal and external events, serving as a credible and influential brand ambassador.

What we are looking for:

Level of education & Experience in general:

Experienced commercial professional with a proven track record in sales, marketing, dealer development, or retailer facing roles. Ideally brings 5+ years of experience, including at least 2 years working directly with dealers or retail partners.

Experience in relationship building, stakeholder management, and business growth capabilities are essential.

Technical skills:

A commercially focused and highly analytical professional with a strong understanding of industry and customer experience trends.

Advanced proficiency in Microsoft Excel and PowerPoint, with the ability to interpret, analyse, and present complex data to drive business decisions.

Combines a process-driven approach with creativity, commercial acumen, and the ability to identify innovative solutions to business challenges.

Excellent communication, presentation, project management, and negotiation skills.

Behavioural skills:

A proactive, self-motivated, and results driven professional with a strong “can-do” attitude and the confidence to challenge constructively at all levels.

An effective team player who excels at building and maintaining strong relationships with both internal and external stakeholders while working successfully to tight deadlines and competing priorities.

Combines excellent analytical, communication, and influencing skills with the ability to gain stakeholder buy in and drive business performance.

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