Remote Digital Marketing Executive

About the Role

Our client is seeking a creative and data-driven Remote Digital Marketing Executive to spearhead their online brand presence. This role is fully remote, allowing you to work from home anywhere in the UK. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels to increase brand awareness, drive website traffic, and generate leads. Collaborating with the sales and content teams, you will craft compelling messaging and ensure a consistent brand voice across all digital platforms for our client's operations in Scotland .

Key Responsibilities

• Develop and implement innovative digital marketing strategies, including SEO, content marketing, social media, email marketing, and paid advertising.
• Manage and grow the company's social media presence across relevant platforms.
• Create engaging and persuasive marketing copy for websites, emails, and advertisements.
• Monitor, analyze, and report on campaign performance, using data to optimize strategies and improve ROI.
• Conduct market research and competitor analysis to identify new opportunities.
• Collaborate with internal teams to ensure brand consistency and align marketing efforts with business objectives.

Requirements

• Proven experience as a Digital Marketing Executive or in a similar role, with a strong portfolio of successful campaigns.
• Proficiency in various digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
• Excellent copywriting and content creation skills.
• Strong analytical and problem-solving abilities, with a focus on data-driven decision-making.
• Ability to work independently and manage multiple projects effectively in a remote work environment.
• A degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote position with the flexibility to work from home.
• Opportunity to take ownership of digital marketing strategies.
• Professional development budget for courses and conferences.
• A dynamic and forward-thinking company culture.