Retail Makeup Artist

Retail Makeup Artist – Premium Beauty Brand

Location: Central London

Contract: Full-Time, Permanent

Category: Makeup / Beauty

The Opportunity

An exciting opportunity has arisen to join a rapidly growing, internationally recognised beauty brand with a modern and refreshing approach to makeup.

We are looking for a talented and commercially minded Retail Makeup Artist who can combine exceptional artistry with genuine customer connection and strong selling skills. This role is perfect for someone who loves creating natural, wearable looks, educating customers and making beauty feel approachable rather than intimidating.

Working within a fast-paced retail environment, you will act as a true brand ambassador – bringing the products to life through application, storytelling and personalised recommendations while contributing to the commercial success of the counter.

Key Responsibilities

• Deliver engaging and personalised makeup consultations tailored to each customer's needs, lifestyle and preferences.
• Demonstrate confident makeup application across complexion, colour and multi-use products.
• Educate customers on products, application techniques and routines in an accessible and authentic way.
• Translate makeup artistry into commercial results, confidently recommending products and building complete routines.
• Work towards individual and team sales targets and KPIs, including conversion, ATV and UPT.
• Build genuine relationships with customers and encourage repeat business through strong clienteling and CRM.
• Deliver memorable customer experiences that reflect the brand's inclusive, uncomplicated approach to beauty.
• Support events, appointments, launches and in-store activations, providing makeup services and product demonstrations.
• Maintain excellent hygiene, sanitation and counter presentation standards.
• Ensure testers, products and tools are clean, organised and replenished throughout the day.
• Develop an exceptional understanding of the brand, its philosophy, product range, ingredients and application techniques.
• Support stock management, replenishment and wider day-to-day retail operations.
• Work collaboratively with the wider team to achieve counter and business objectives.

About You

• Previous experience as a Makeup Artist, Beauty Advisor or Beauty Consultant within a retail environment.
• Strong makeup artistry skills with the confidence to work across different skin tones, ages and customer needs.
• A genuine passion for natural, skin-focused and effortless makeup.
• Commercially driven and comfortable working towards sales targets and KPIs.
• An engaging communicator who can explain products and techniques without overwhelming the customer.
• Confident delivering consultations and adapting your approach to different personalities and levels of makeup knowledge.
• Passionate about customer service and creating an inclusive, welcoming experience.
• Proactive, energetic and comfortable working within a busy retail environment.
• A collaborative team player with a positive, hands-on approach.
• Flexible to work weekends, evenings and peak trading periods.

The Ideal Candidate

You will be equally passionate about people, product and artistry. This isn't a role for someone who wants to focus solely on makeup application – you'll enjoy the commercial side of beauty retail, naturally identify selling opportunities and understand how great artistry, education and customer relationships translate into strong results.

In return, you'll have the opportunity to represent an exciting beauty brand with a highly distinctive point of view, joining the business at an important stage of its UK growth.