Sales Development Representative

About AR Experts Ltd

AR Experts Ltd is a Manchester-based technology company developing SaaS platforms, AI solutions, hardware-integrated products, enterprise software, websites, mobile applications and digital transformation solutions .

At the centre of that work is BizAlign , our integrated business platform spanning Telematics, Fleet, Workforce, HR and InsurTech, alongside custom software, web, mobile, AI, cloud and cybersecurity services delivered for clients across a range of industries.

About the Role

We are looking for a Sales Development Representative to identify prospective clients, generate qualified business opportunities, present AR Experts and BizAlign solutions, conduct product demonstrations, and support prospects through the early stages of the sales process.

This is a consultative B2B technology sales role, not telesales. The successful applicant will develop a detailed working knowledge of our products so they can explain features, benefits, commercial value and suitable use cases with confidence, and will be expected to understand a prospect operational challenges properly and match them to the right product or service rather than delivering a generic pitch.

It is a commercially focused position with measurable responsibility for attracting, engaging and helping onboard new clients. Excellent communication is the single most important requirement.

Key Responsibilities

• Research and identify prospective clients across relevant industries and target markets.
• Generate qualified leads through email, LinkedIn, telephone outreach, networking, referrals, events, inbound enquiries and other suitable channels.
• Proactively contact decision-makers and introduce AR Experts Ltd and its BizAlign products.
• Attract prospective clients and build a healthy, well-organised sales pipeline.
• Arrange discovery calls, product demonstrations, follow-up meetings and commercial discussions.
• Understand each prospect business, operational challenges, priorities, budgets, decision-making process and technology requirements.
• Recommend the most suitable BizAlign product, combination of modules, or custom technology service for the requirement in front of you.
• Follow up consistently and maintain professional communication throughout the sales cycle.
• Learn and maintain detailed knowledge of all assigned AR Experts and BizAlign products.
• Clearly explain product features, benefits, workflows, integrations, security standards and relevant business outcomes.
• Conduct professional live demonstrations of web and mobile products.
• Tailor demonstrations to each prospect industry, requirements, challenges and use cases rather than delivering a fixed pitch.
• Prepare engaging sales presentations, proposals, capability documents, product comparisons, demonstration scripts and follow-up materials.
• Use appropriate presentation and design tools to create visually clear, professional and brand-consistent sales materials.
• Translate complex technical functionality into simple business language that prospective clients can act on.

Collaboration, CRM & Targets

• Work with product owners, developers, designers, marketing staff and management to obtain accurate technical and commercial information.
• Communicate client requirements and feedback clearly to the relevant product and technical teams.
• Maintain accurate records of leads, contacts, meetings, demonstrations, opportunities, next actions and outcomes in the company CRM or sales-tracking system.
• Support proposal preparation, pricing discussions, onboarding coordination and handover to the appropriate account, product or implementation team.
• Help convert qualified prospects into clients while keeping expectations realistic and accurately documented.
• Build and maintain positive long-term relationships with prospects, clients, partners and industry contacts.
• Represent AR Experts Ltd at exhibitions, networking events, product meetings and on-site client discussions when required.
• Monitor competitor offerings, market developments, industry needs and potential sales opportunities.
• Contribute ideas for improving sales messaging, product positioning, demonstrations, lead-generation campaigns and client-conversion processes.
• Work towards agreed targets for outreach, qualified leads, demonstrations, opportunities, client acquisition and revenue contribution.
• Handle client, commercial, technical and personal information securely and confidentially.

Required Skills & Experience

• Previous experience as a Sales Development Representative, Business Development Executive, Technology Sales Executive, SaaS Sales Representative, Account Executive, Pre-Sales Executive, or in a closely related client-facing sales role.
• Excellent verbal and written communication skills, particularly professional UK business communication. This is one of the most important requirements of the role.
• Strong active-listening, questioning, discovery, negotiation, persuasion and relationship-building skills.
• Confidence speaking with business owners, directors, operational managers, fleet managers, HR teams, insurance professionals and technical stakeholders.
• Ability to communicate clearly and professionally by telephone, video meeting, email, LinkedIn message, presentation and face-to-face meeting.
• Proven ability to identify prospects, generate leads, arrange meetings, deliver demonstrations, follow up effectively and contribute to converting prospects into clients.
• Strong presentation and public-speaking skills.
• Ability to learn complex SaaS and technology products in genuine detail.
• Ability to understand client requirements and connect them to relevant product features and business benefits.
• Ability to deliver live software demonstrations confidently without relying entirely on a fixed script.
• Strong PowerPoint, Google Slides, Canva, Figma or equivalent presentation-design skills, with the visual judgement to produce clear and professional sales materials.
• Strong research, organisation, time-management and follow-up skills.
• Experience using CRM systems and maintaining accurate sales-pipeline records.
• Commercial awareness and an understanding of how technology can improve business operations.
• Ability to work independently while collaborating effectively with product, technical, marketing and management teams.
• Target-driven, proactive, resilient and self-motivated, and comfortable working in a growing technology company.
• Strong attention to detail and a commitment to giving prospects accurate information.
• Willingness to receive feedback, continuously improve demonstrations and develop deeper product knowledge.
• Experience selling SaaS platforms, enterprise software, fleet technology, telematics, workforce management, HR technology, InsurTech or custom software-development services.
• Experience selling to fleet operators, vehicle-hire businesses, courier companies, logistics companies, staffing businesses, SMEs or enterprise clients.
• Experience preparing commercial proposals, sales decks, demonstration environments, tender responses and client-specific solution presentations.
• Understanding of B2B sales pipelines, lead qualification, consultative selling, account-based selling and objection handling.
• Experience using LinkedIn Sales Navigator or other prospecting platforms.
• Experience with HubSpot, Salesforce, Zoho, Pipedrive, Monday.com or similar CRM and sales tools.
• Knowledge of email campaigns, social selling, digital marketing, networking and event-based lead generation.
• Basic knowledge of software integrations, APIs, cloud platforms, mobile applications, data security or AI solutions.
• Experience working with product owners and software-development teams.
• Basic design, content-writing, video-demonstration or marketing skills.
• An existing network within one or more of our target industries.
• A valid UK driving licence, where travel to client locations is expected.

What You'll Be Selling

BizAlign Telematics BizAlign Fleet BizAlign Workforce BizAlign HR BizAlign InsurTech Custom Software Development Web & Mobile Applications AI Solutions Cloud & Cybersecurity Services Digital Transformation

Product Knowledge & Learning Expectations

• Complete structured product training for the relevant AR Experts and BizAlign solutions.
• Develop enough knowledge to explain each assigned product purpose, target users, features, workflows, benefits, limitations, integrations and commercial use cases.
• Regularly test and practise in the product demonstration environments.
• Stay informed about new features, product updates, pricing changes, case studies and implementation requirements.
• Work with product owners before important demonstrations to confirm that the information being presented is correct.
• Avoid promising unconfirmed features, integrations, delivery dates, pricing, regulatory status or commercial outcomes.
• Tailor every important presentation and demonstration to the actual requirements of the prospective client.

Working Arrangements & Essential Requirements

• Full-time, mid-level position based in Manchester, UK, with hybrid working as the default arrangement.
• Remote or hybrid working may be considered depending on the suitability of the candidate and the operational requirements of the role.
• A stable, reliable, high-speed internet connection is essential.
• Access to a suitable computer or device capable of securely performing the duties of the role, preparing presentations, delivering product demonstrations and attending video meetings is essential. Company equipment may be provided in line with internal policy and the requirements of the role.
• A professional environment suitable for client calls and live product demonstrations when working remotely.
• Availability during agreed UK working hours.
• Willingness to communicate regularly with prospective clients by call, email, video meeting and LinkedIn.
• Willingness and reasonable ability to attend on-site discussions, client meetings, exhibitions, training sessions, demonstrations or workshops in Manchester or other required UK locations, with reasonable notice.
• The right to work in the UK, or clear disclosure of the current work-authorisation status of the applicant during the recruitment process.

Why Join AR Experts?

• Sell a genuinely broad portfolio, from telematics hardware to AI and custom software, rather than a single feature set.
• Consultative selling with real discovery, not a script and a dialler.
• Direct access to the product owners and engineers who build what you demonstrate.
• Your feedback from prospect conversations reaches the product roadmap.
• Scope to shape sales messaging, demonstrations and lead-generation approach as the commercial function grows.

AR Experts Ltd is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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