Sales Director - FMCG

About the Role

Our client is seeking a visionary and accomplished Sales Director to lead their sales operations for the FMCG division, based in Leeds, West Yorkshire, UK . This executive position requires a strategic leader with a proven ability to drive revenue growth, build high-performing sales teams, and forge strong relationships with key customers and distributors. You will be responsible for developing and executing sales strategies that expand market share and profitability, setting the direction for a significant commercial operation within a competitive landscape, and contributing to a culture of sales excellence and customer-centricity.

Key Responsibilities

• Develop and implement comprehensive sales strategies to achieve and exceed revenue targets for the FMCG portfolio across the UK .
• Lead, mentor, and motivate a large, geographically dispersed sales team, fostering a high-performance culture focused on results and customer satisfaction.
• Build and nurture strategic relationships with key national accounts, major distributors, and industry stakeholders to enhance brand visibility and market penetration.
• Analyse sales data, market trends, and competitor activities to identify new business opportunities and develop proactive sales initiatives.
• Oversee the sales budget, ensuring efficient resource allocation and maximum return on investment for all sales activities in the Leeds region and beyond.
• Collaborate closely with marketing, product development, and operations teams to ensure alignment of sales efforts with company objectives and market demands.

Requirements

• Extensive experience (10+ years) in sales leadership roles within the FMCG industry, with a proven track record of driving significant revenue growth.
• Demonstrated success in developing and executing effective sales strategies and managing large, complex sales territories.
• Strong understanding of the retail and wholesale channels within the UK market.
• Exceptional leadership, communication, negotiation, and interpersonal skills.
• Proven ability to build and develop high-performing sales teams.
• Bachelor's degree in Business, Marketing, or a related field; an MBA is highly desirable.

Benefits

• Executive-level salary with significant bonus and long-term incentive opportunities.
• Company car and comprehensive executive benefits package.
• Opportunity to lead a major sales function for a leading FMCG company.
• Professional development programs and executive coaching.
• A dynamic and challenging role based in Leeds , with significant strategic influence.