Sales Director Retail

Sales Director opportunity – UK & Europe Retail Channel. A newly created role for an experienced, astute Sales Director to manage the retail channel category across the UK and Europe. Excellent package, Germany, France or Belgium hybrid based – UK and EU Travel.

Our client is a growing world-leading manufacturer of B2B and B2C products with c700 employees across multiple sites in the UK, Europe and the US. With leading brands, innovative products, and a global footprint, they are committed to delivering sustainable solutions that protect public health and work in harmony with nature.

The Role

Responsible for driving revenue growth, margin performance, and strategic customer relationships across UK and European retail channels.

The role leads retail and omnichannel sales execution, working cross-functionally with commercial, marketing, portfolio, supply chain, and customer service teams to deliver business objectives, strengthen key customer partnerships, and develop a high-performing retail sales function.

Key Objectives

• Drive revenue and margin growth across UK and European retail channels.

• Build and manage strategic relationships with major retail and e-commerce customers.

• Lead retail channel planning, forecasting, pipeline management, and commercial reporting.

• Deliver successful product launches, promotions, and retail initiatives.

• Coordinate international retail account activity across European markets.

• Lead, develop, and inspire a high-performing retail sales team.

Accountabilities

• Deliver sales and margin targets through effective pricing, promotions, and account management.

• Lead key customer relationships, Joint Business Planning, and commercial negotiations.

• Drive growth through distribution expansion, promotional activity, and range development.

• Align sales execution across store, online, and omnichannel retail environments.

• Partner with Marketing, Supply Chain, Operations, and Customer Service teams to ensure seamless customer delivery.

• Provide market insights, identify growth opportunities, and support product development decisions.

Your Experience Essential

• Senior sales leadership experience within retail, consumer goods, or multi-channel environments.

• Proven success delivering revenue growth and commercial performance.

• Strong strategic account management and customer relationship skills.

• Experience leading and developing sales teams.

• Strong commercial acumen, including pricing, promotions, and margin management.

• Excellent communication, negotiation, and stakeholder management skills.

• Experience operating in fast-paced, international business environments.

Desirable

• Experience in manufacturing, FMCG, consumer products, industrial, or Agri sectors.

• Experience managing UK and European retail accounts.

• Knowledge of omnichannel and e-commerce retail environments.

• Experience in matrix or international organisations.

• Familiarity with CRM and commercial reporting systems.

What’s on Offer

• Senior role with high impact and autonomy.

• Group wide remit and cross-market exposure.

• Strong career development opportunities.

• Great salary, bonus, and additional benefits to include Healthcare, Pension, Car Allowance

This is a rare opportunity in a senior sales role, driving high-impact improvements that directly support business growth. Full job description available on request.

Our client is committed to creating a diverse and inclusive workplace. All applications will be considered. If you would like to learn more, please apply or contact Tim Hill at Technical Placements for an initial chat about the role