Sales Director

About the Role

Our client is seeking a results-driven and strategic Sales Director to lead their sales operations for the FMCG sector in Cardiff . This senior leadership position will be responsible for developing and implementing effective sales strategies, managing a high-performing sales team, and driving revenue growth across all channels. You will play a critical role in identifying new business opportunities, building strong customer relationships, and ensuring the company meets its ambitious commercial targets. This is an unparalleled opportunity for a sales leader to shape the commercial future of a growing organisation.

Key Responsibilities

• Develop and execute a comprehensive sales strategy to achieve revenue and profitability targets for the FMCG division.
• Lead, mentor, and motivate the national sales team to foster a high-performance culture.
• Identify and pursue new business opportunities and strategic partnerships within the market.
• Build and maintain strong, long-lasting relationships with key clients and distributors.
• Analyse sales performance, market trends, and competitor activities to inform strategy and drive continuous improvement.

Requirements

• Proven experience in a senior sales leadership role, preferably within the FMCG industry .
• Demonstrated success in developing and implementing successful sales strategies that drive revenue growth.
• Exceptional leadership, communication, and negotiation skills.
• Strong understanding of the UK retail and wholesale landscape.
• Bachelor's degree in Business, Sales, or a related field; an MBA is a plus.

Benefits

• Executive-level salary with a significant performance-based bonus.
• Company car and comprehensive executive benefits package.
• Generous annual leave allowance.
• Extensive opportunities for professional development and executive training.
• A dynamic and forward-thinking company culture based in Cardiff .