Sales Lead - Sport and Gambling

Press Box PR is an award-winning, high-growth Digital PR agency with specialist experience in the betting and sport sectors. We provide a range of PR services to clients including household name betting operators, affiliates, innovative start‑ups, rights holders, sports organisations, their sponsors and other brands and businesses visible in sport.

The Opportunity

Sales Lead — Sport & Gambling

Press Box PR|London

About Press Box PR

Press Box PR is an award-winning, high-growth Digital PR agency with specialist experience in the betting and sport sectors. We provide a range of PR services to clients including household name betting operators, affiliates, innovative start‑ups, rights holders, sports organisations, their sponsors and other brands and businesses visible in sport.

The Opportunity

Press Box PR is seeking a Sales Lead with experience in the betting and sport sectors to unlock our next phase of growth. We’re looking for a sales professional with a demonstrable track record of identifying and closing new business for our proven, market-leading services including digital PR, PR for SEO/AI/LLM visibility, creative PR, sponsorship activations, fan engagement, talent activations and content marketing.

You’ll bring strategic experience creating and executing your own sales plans, and identifying, qualifying and nurturing leads against our Ideal Customer Profile (ICP), as well as successfully selling through your relationships and networks.

Experience in commercial functions of businesses with similar commercial partners is also of interest, with examples including publishers, affiliates, digital/social media networks, rights holders, sponsorship brokers and other suppliers/partners working regularly with the betting, gaming and sport sectors.

If you have successfully sold services to senior decision makers in marketing, performance, sales, product and PR/communications in businesses who wish to reach sports and/or gambling focused audiences at scale, we want to hear from you.

You should be comfortable listening to and consulting with prospects as you sell as qualifying and nurturing leads is central to the role. Our case studies demonstrate the impact and commercial value of our work and the right candidate will use them effectively to unlock new sales.

However, general industry knowledge, expertise and credibility matter more here than direct experience selling PR services as the key experience is a track record of generating new sales for any product or service.

This role would suit a highly motivated sales professional ready to take ownership of their own sales strategy and targets and could suit someone looking to make the next step in their career as the successful candidate would be the most senior dedicated sales lead in the team.

The successful candidate will be given an extensive entertainment and enablement budget ensuring they have the tools and support required to succeed.

The role will pay a competitive base salary whilst providing the opportunity to earn personal commission. In addition the successful candidate will be eligible for the company-wide bonus scheme determined by personal and company performance.

What You’ll Get

You’ll have the support and resources to be visible in your sector, backed by dedicated marketing, account management and subject-matter expertise to help you close and deliver business successfully. You’ll work alongside our key account, Digital PR, creative and media relations teams, providing a great opportunity to learn about our products and business, so no direct experience selling these services is required, but deep immersion and integration into the business is essential.

You’ll be expected to identify and close business independently, handing over to account teams for long-term management, while getting the chance to work alongside experienced department heads, as well as Press Box PR's founder and executive team.

Location & Ways of Working

The ideal candidate will be able to spend at least three days a week in our London B2C head office as well as frequently traveling to pitches, meetings, entertainment events, industry shows and conferences (UK and international).

Salary & Benefits

• OTE £70–80k (base salary, commission and bonus)
• Company-wide bonus scheme, based on personal and company performance
• Enhanced private pension
• BUPA cash plan and enhanced sick pay
• 31 days' annual leave, including Bank Holidays and your birthday
• An extra day of annual leave for each year worked, from year two to year five
• Juno credits — choose your own wellness benefit
• Annual training and development

Essential Experience

• A successful track record of lead generation and sales to clients in relevant sectors
• Experience of relationship-based pipeline building and sales
• Creating sales strategies and plans aligned with commercial objectives
• Experience with various CRM tools

Beneficial Experience

• Selling PR, content marketing or creative services to B2B or B2C businesses
• Experience in complementary sectors, including payments, fintech, web3 and crypto, technology, SaaS, e-commerce, leisure, entertainment and other sponsorship areas in sport
• Designing and executing marketing and event plans to generate leads, including through entertainment and networking events

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