Senior Account Director (F1 hospitality)

At Right Formula , we help brands push the limits of sports marketing.

Through a unique blend of expertise, ingenuity, and agility, we deliver fully integrated, 360° strategies—from partnership identification through to world-class activation. With offices in the UK and US, we support global clients to accelerate growth through the power of sport.

We’re now looking for a Senior Account Director to lead the strategic and commercial direction of two major Formula 1 hospitality partnerships.

The Role

This is a senior leadership role at the heart of our F1 offering.

You’ll take full ownership of high-profile partnerships—driving strategy, leading teams, and delivering best-in-class hospitality experiences across the global race calendar.

As the senior client lead, you’ll act as a trusted advisor to stakeholders, ensuring every programme delivers exceptional guest experience, strong commercial return, and measurable brand impact.

What You’ll Be Doing

• Act as senior point of contact for key clients
• Build trusted relationships with senior stakeholders
• Lead partnership strategy, reviews, and forward planning

Hospitality & Partnership Strategy

• Design and deliver world-class F1 hospitality programmes
• Ensure full utilisation of rights and measurable ROI
• Drive innovation across guest experience and activation
• Lead and develop Account Managers and Executives
• Set direction, priorities, and resource allocation
• Foster a high-performance, collaborative culture
• Manage budgets, forecasting, and profitability
• Lead supplier negotiations and contracting
• Identify growth opportunities across existing clients

What We’re Looking For

• Significant experience in sports marketing, partnerships, or events
• Strong Formula 1 (or motorsport) hospitality experience - essential
• Proven leadership of complex, high-value accounts
• Deep understanding of sponsorship rights and partnership delivery
• Commercially astute with experience managing large budgets
• Confident influencing senior stakeholders
• A strategic thinker with creative flair
• Passion for Formula 1 and delivering exceptional experiences

Why Join Right Formula?

• Work on some of the most exciting partnerships in global sport
• Be part of a specialist, high-performing F1-focused team
• Real ownership and influence at senior level
• International travel across the F1 calendar
• Flexible hours (core hours 10am-4pm)
• Discretionary bonus
• Enhanced pension
• Sabbatical leave (long service)
• Employee Assistance Programme
• £500 annual training budget
• Cycle to work scheme
• Season ticket loan
• Work-from-anywhere allowance

If you have deep F1 hospitality experience and want to lead world-class partnerships, we’d love to hear from you.

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