Senior Acquisition Lead (Belfast)

MiFinity is seeking a commercially focusedSenior Acquisition Leadto own the strategy, execution and performance of new customer growth. This role reports directly to the Chief Marketing Officer and will lead acquisition across paid mediachannels, SEO, partnerships, co-marketing,app acquisition,websiteand landing pageconversion.

Role summary

MiFinity is a regulated fintech company offering a wide range of digital payment services to over 1 million users in 223+ countries and territories. Our eWallet product is used by 1,200+ brands, and we are licensed by the UK FCA and the Malta MFSA, with offices in Dublin, Malta and Belfast. At MiFinity, we combine international reach with local expertise and a sharp focus on security, compliance and product innovation.

Responsibilities

• Own the acquisition strategy acrosspaid media channels, SEO, partnerships, co-marketing, app acquisition, website and landing page conversion.
• Build a commercially accountable acquisition engine focused on quality, conversion, cost efficiency and funded customer growth.
• Lead paid acquisition planning across relevant search, paid social, display, programmatic, retargeting and app channels.
• Ownpartnership and co-marketing acquisition in collaboration with Commercial and Merchant-facing teams.
• Provide functional leadership for SEO and organic growth.
• Improve website and landing-page conversion through structured testing, clear messaging, funnel analysis and performance-led briefs.
• Partner with Marketing Technology on tracking, attribution, tagging, campaign setup and data-quality improvements.
• Work with Brand/Campaigns and Social Media to turn campaign concepts into measurable acquisition activity.
• Build acquisition reporting covering budget pacing, channel performance, CAC, conversion, payback and funnel leakage.
• Create a 90-day acquisition roadmap that establishes priorities, ownership, budget discipline and weekly performancereviews.

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