Senior AI Strategy & Experience Lead

R/GA in London is seeking a Senior Strategist to shape product and experience strategy, grounded in deep audience insights. You’ll drive evaluation, measurement, and AI-driven experiences across websites, apps, and generative interfaces, ensuring outputs are accurate, resonant, and optimised.

The role emphasizes testing, reframing brand signals for AI systems, and translating research into strategic, measurable actions for cross‑functional teams.

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