Senior Analyst - Marketing Mix Modelling
- london, england, E1W, United Kingdom
- Permanent·Hybrid
- Full time
Job Description
Overview
Join a global leader in media investment analytics and shape the future of data-driven marketing. Peaple Talent is partnering with a world-renowned agency that empowers brands with evidence-based insights to optimize media investments. Through the smart application of data, analytics, and independent thinking, they help businesses make better decisions and drive meaningful results. As part of expansion plans, we’re looking for multiple Senior Analysts with expertise in Econometrics and Marketing Mix Modelling (MMM) to join their high-performing team.
What You’ll Be Doing
- Deliver advanced MMM and econometric modelling projects from data exploration to presenting actionable insights.
- Transform complex data and model outputs into actionable insights that create real value.
- Deliver high-quality MMM and analytics projects across major client accounts.
- Build strong, consultative relationships with internal teams and external clients.
What We’re Looking For
You’re a commercially savvy analyst who turns data into strategic action. You’ve worked hands-on with MMM projects and are comfortable navigating marketing/media datasets to uncover trends and efficiencies.
- Solid coding experience in SQL, R or Python
- Strong understanding of marketing, media, and promotional strategies
- Demonstrable hands-on experience in Marketing Mix Modelling
- A confident communicator and collaborative team player
- Analytical thinker with the ability to translate data into business impact
What’s On Offer
- Flexible hybrid working (2-3 days/week in office)
- Training and development (internal & external support)
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Analyst, Information Technology, and Marketing
Industries
- Technology, Information and Media, Marketing Services, and Advertising Services