Senior Analyst - Marketing Science

Job Description

The Data Science and Measurement team has three core responsibilities focused on delivering incremental client impact now and in the future through effective analytics and applied Data Science solutions:

Agency

Omnicom Media

Job Function

Data and Analytics

Job Subfunction

Data Science and AI

Job Description

The Data Science and Measurement team has three core responsibilities focused on delivering incremental client impact now and in the future through effective analytics and applied Data Science solutions:

The Data Science and Measurement team sits within wider analytics offering, focusing on the following capabilities:

• Measurement Suite – a range of increasingly connected measurement solutions (e.g. MMM, Attribution and Incrementality testing) designed to support clients and agency partners make optimized investment decisions from a strategic level all the way through to a more tactical level to deliver incremental ROI.
• Planning Suite – Omni platform makes a dynamic optimization tool available for 100+ markets across the world, enabling planners to define budgets based on any client campaign brief. The Annalect team supports advanced use cases, helping clients customize their internal results to the tool, and apply advanced methods to enable better planning.
• Propensity modelling and activation – building and deploying algorithms that ensrue clients can reach their KPIs and targets in automated, streamlined way.
• Applied AI solutions – build custo agents to help make results more accessible and processes more streamlined.

The structure of the team is in three hubs, each focus on specific role in delivering great work to clients.

• Client success hub: Deliver client success via Advanced Analytics solutions for our global clients. Solutions are packaging of different capabilities, like MMM, Attribution and Advanced Planning support.
• Technical capabilities hub: Support capabilities for local markets, regional agencies and clients across the region, ensuring they have support and training to deliver quality work for clients at scale.
• Research and Innovation hub: Develop solutions for the region’s clients and agencies, in collaboration with markets and global teams.

The team works closely with other functions within Annalect EMEA team, including Client Solutions, Data Operations and Reporting, Enablement and Technology Services and Platform Customization.

Role Summary

The role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and Data Science team to aid the biggest marketers with game changing solutions around the measurement, optimisation and planning of media. Through cutting edge solutions in analytics and marketing science that will be at your disposal, you will help the biggest brands in the industry with understanding the value of their media, define their optimal media plan, and feed insights straight into their media buying strategies.

You Will

• Impress clients! Work on client engagements, helping run analysis to understand media impact like (e.g. MMM or attribution), and custom projects on how to optimise media plans to maximise a client’s KPI.
• Facilitate the best in class! Whether it is being the expert on a new regional data set, or training other analysts on a new solution, you will help ensure that our best practice marketing solutions are supported and effective.
• Learn and share! As a specialist in the region with dozens of markets, you will learn and share your work in a wide community of data scientists, marketing scientists and analysts. This could include AI agents or optimisation processes , code bases, etc.
• This role is perfect for an experienced analyst, with existing capabilities like MMM, attribution or advance optimisation of media plans, that wants to broaden their technical capabilities and progress towards the path of a manager in the regional Data Science team. Whilst the focus of the role is measurement-based analytics, as part of the Data Science team there will also be the opportunity to work on broader data science projects that can enhance and innovate our solutions.

Key Responsibilities

• Lead in delivering analyses to clients across variety of solutions, e.g. MMM, attribution, and media plan optimisations.
• As lead analyst on projects, dictate the standards of delivery, ensuring that we are best in class for a specific client.
• Managing project dependencies and deliverables on a day to day for existing client projects.
• Become an expert, both technically and in client delivery, on new solutions that are being developed by the Data Science team.
• Contribute to our Data Science innovation pipeline: work hand in hand with Data Science colleagues and other Annalectuals on product vision, product specs, testing features, and help inform the direction of innovation pipeline as a key stakeholder in the innovation tracks. (E.g. – we have several pieces of code in Python and R that are in development, and the senior analyst would take the current solution, test, collate feedback, understand the gaps, and work with the manager and director to define improvements, and work with fellow data scientists to ensure those are in development and tracked. The senior analyst might also be assigned some of these tickets where their technical skill is appropriate and personal development is aligned).
• Effectively communicate marketing science/data science concepts and the results of analyses to both internal, and client teams.
• Attend training sessions, seminars and workshops, and generally be abreast to the latest in tracking, measurement, mar-tech and ad-tech space.
• Role model and proponent to junior analysts in the team with a view to developing more formal line management in future as the Data Science team continues to grow.

Ideal Candidate

• Enjoys being hands on in analysis, understanding the marketing funnel and how it relates to KPIs and optimisation and planning processes.
• Experience working with reach curves.
• Enjoys tinkering and creating custom agents to improve processes and work flows.
• Has keen eye on bringing analysis to life.
• Working experience with R, Eviews, or VBA Excel.
• Interest in broadening skillset in R and Python and other technologies that become relevant to the role in future.
• Good grasp of statistical and optimisation techniques and bringing value to clients.
• Experience running a project as lead analyst, supporting junior team members and ensuring deliverables are of a sufficiently high standard and timelines are met.
• Minimum three years in a media agency or an internal marketing analytics team or equivalent.
• Familiar with Google suite of advertising tools, e.g. including CM and GA360.
• Possess business acumen and ability to work in ever-changing environment.
• Have serviced internal and / or external commercial clients.
• Hungry for creating something new and making a mark.
• Strong presentation skills written and verbal; client and internal facing.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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