Senior Brand Leader, Global Sports Gaming

2K Games, Inc. is seeking a Senior Manager, Brand to shape and lead global brand strategy for a blockbuster sports IP. You will define franchise identity, tone of voice, and audience targeting while guiding cross‑functional teams across studios and markets to ensure cohesive, impactful campaigns.

You will oversee agency partners, drive performance metrics, and champion brand growth across global and local markets, ensuring authentic cultural representation in game and marketing initiatives.

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