Senior Brand Manager - Cosmetics & Skincare

About the Role

Our client, a prestigious beauty and cosmetics company, is seeking a visionary Senior Brand Manager to oversee the strategic development and growth of their skincare and cosmetics portfolio. This role is fully remote, allowing you to contribute from anywhere in the UK. You will be responsible for defining brand positioning, developing innovative marketing campaigns, and driving market share in a highly competitive landscape. The ideal candidate will possess a deep understanding of the beauty market, exceptional strategic marketing skills, and a passion for creating compelling brand narratives. This is a significant opportunity to lead brand strategy for key product lines in a dynamic industry.

Key Responsibilities

• Develop and execute integrated marketing plans, including product launches, promotional activities, and advertising campaigns.
• Conduct market research and competitive analysis to identify consumer insights and market opportunities.
• Define and maintain brand positioning, messaging, and visual identity across all touchpoints.
• Manage the brand budget effectively, ensuring optimal allocation of resources for maximum impact.
• Collaborate with cross-functional teams, including product development, sales, and creative agencies.
• Monitor brand performance, analyze key metrics, and report on progress against objectives.

Requirements

• Minimum of 6 years of experience in brand management, with a significant focus on the cosmetics and skincare industry .
• Proven track record of successfully developing and launching new products and marketing campaigns.
• Strong understanding of market dynamics, consumer behaviour, and marketing principles within the beauty sector.
• Excellent strategic thinking, analytical, and communication skills.
• Experience working with creative agencies and managing external partnerships.
• Comfortable working in a remote team environment and managing projects autonomously.

Benefits

• Attractive salary and performance-based bonus.
• 100% remote working arrangement offering excellent flexibility.
• Comprehensive benefits package, including health and wellness programs.
• Opportunities for professional growth and development within a leading beauty company.
• Chance to shape the future of renowned beauty brands.