Senior Brand Manager

About the Role

Our client is seeking an experienced and dynamic Senior Brand Manager to lead the strategic development and execution of iconic brands within the FMCG sector in Aberdeen . You will be instrumental in shaping brand vision, driving market share growth, and fostering innovation across product portfolios. This pivotal role requires a blend of strategic thinking, creative flair, and a deep understanding of consumer insights to ensure our client's brands resonate with their target audiences and maintain a competitive edge in the marketplace. You will collaborate with cross-functional teams, including marketing, sales, R&D, and supply chain, to deliver integrated brand experiences and achieve ambitious business objectives.

Key Responsibilities

• Develop and implement comprehensive brand strategies , including positioning, messaging, and go-to-market plans.
• Analyze market trends, consumer behaviour, and competitor activity to identify growth opportunities and challenges.
• Manage the full marketing mix, including product innovation, pricing, promotion, and channel strategy.
• Oversee the creation of compelling marketing campaigns and content across various platforms.
• Manage agency relationships and internal stakeholder alignment to ensure cohesive brand execution.
• Track brand performance metrics, ROI, and provide regular reports and actionable insights to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 5-7 years of progressive experience in brand management , specifically within the FMCG industry .
• Proven track record of successfully launching and growing brands in competitive markets.
• Strong analytical skills with expertise in market research, consumer insights, and financial forecasting.
• Excellent leadership, communication, and project management abilities.

Benefits

• Competitive salary package and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and career advancement.
• Hybrid working model offering flexibility between home and office.
• Pension scheme and generous holiday allowance.