Senior Brand Manager

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior Brand Manager to join their dynamic team in Leicester . This pivotal role involves shaping and executing brand strategies that drive market share and consumer engagement for a portfolio of popular products. You will be instrumental in understanding market trends, consumer insights, and competitive landscapes to develop innovative brand initiatives. This is an exceptional opportunity to influence brand direction and make a significant impact within a highly respected organisation, fostering a collaborative and results-oriented work environment.

Key Responsibilities

• Develop and implement comprehensive brand strategies to enhance market presence and achieve business objectives.
• Conduct in-depth market analysis, identifying consumer trends, competitive activities, and opportunities for growth.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Manage brand budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate closely with cross-functional teams, including sales, product development, and creative agencies, to ensure brand consistency and successful product launches.
• Monitor brand performance metrics and provide regular reports and actionable insights to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• Minimum of 5-7 years of progressive experience in brand management, preferably within the FMCG industry .
• Proven track record of successfully launching and growing brands in competitive markets.
• Strong analytical skills with the ability to interpret data and translate insights into strategic action plans.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in marketing analytics tools and platforms.

Benefits

• Competitive annual salary with performance-based bonuses.
• Hybrid working model offering a balance between office collaboration and remote flexibility.
• Comprehensive private healthcare plan and life insurance.
• Generous pension scheme with employer contributions.
• Opportunities for professional development, training, and career advancement within a leading company.