Senior Brand Manager

About the Role

Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior Brand Manager to spearhead brand development and marketing initiatives. This is a pivotal, remote-first role where you will take ownership of key brands, driving their growth and market presence from conception to execution. You will work collaboratively with cross-functional teams, including sales, product development, and digital marketing, to ensure cohesive brand strategies and campaigns that resonate with our target consumers. We are looking for an innovative thinker who can translate market insights into actionable plans, fostering a strong brand identity and driving commercial success in the competitive London market and beyond.

Key Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans aligned with overall business objectives.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats.
• Manage brand P&L, setting targets for revenue, profitability, and market share.
• Oversee the creative development and implementation of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Collaborate closely with sales teams to ensure effective brand representation and support in market execution.
• Mentor junior brand team members and foster a culture of continuous learning and brand excellence.

Requirements

• Minimum of 6 years of progressive experience in brand management within the FMCG industry .
• Proven track record of successfully launching and growing consumer brands, with demonstrable results.
• Strong understanding of market dynamics, consumer behaviour, and digital marketing trends.
• Excellent analytical skills, with the ability to interpret data and translate insights into strategic actions.
• Proficiency in financial management and budget allocation for marketing initiatives.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

Benefits

• Competitive salary commensurate with experience.
• Performance-based bonuses and incentives.
• Opportunity to lead high-impact brands in a leading FMCG organization.
• Flexible remote working environment with excellent work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Generous annual leave allowance and professional development opportunities.