Senior Brand Manager

About the Role

Our client is seeking an experienced and dynamic Senior Brand Manager to lead brand strategy and execution within the vibrant FMCG sector in London . This pivotal role involves shaping brand narratives, driving consumer engagement, and ensuring market leadership for key product lines. You will collaborate with cross-functional teams, including marketing, sales, and product development, to deliver innovative campaigns and sustainable growth. This is a fantastic opportunity for a strategic thinker with a proven track record in brand management to make a significant impact in a fast-paced and competitive industry, fostering a culture of creativity and data-driven decision-making.

Key Responsibilities

• Develop and implement comprehensive brand strategies to enhance market share and consumer loyalty for FMCG products.
• Lead the creation and execution of integrated marketing campaigns across all relevant channels, including digital, ATL, and BTL.
• Conduct market research and competitor analysis to identify new opportunities and threats, informing strategic decisions.
• Manage brand budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with product innovation teams to guide the development of new products and line extensions that align with brand positioning.
• Monitor brand performance metrics and provide regular reports and actionable insights to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of progressive experience in brand management within the FMCG industry .
• Demonstrated success in developing and launching successful brand campaigns and driving significant business growth.
• Strong understanding of consumer insights, market dynamics, and the competitive landscape in the UK FMCG market.
• Excellent leadership, communication, and project management skills, with the ability to influence stakeholders at all levels.

Benefits

• Competitive annual salary with performance-related bonus opportunities.
• Comprehensive private healthcare insurance.
• Generous pension scheme contribution.
• Opportunities for professional development and advanced training.
• A dynamic and collaborative work environment in the heart of London .