Senior Category Manager - Tesco

Job Title: SENIOR CATEGORY MANAGER - TESCO
Reports to: HEAD OF COMMERCIAL PLANNING & EXECUTION
Location: BOURNVILLE, BIRMINGHAM/HYBRID WORKING
Function: UK SALES
Job Type: PERMANENT

Grenade is an international active nutrition and lifestyle brand, which has grown rapidly since its launch in 2010. Driven by its strong branding, distinctive products, and highly innovative approach, Grenade has made an explosive impact in the FMCG Industry.

We’re looking for a Senior Category Manager to take the lead on our Tesco account, working closely with our Head of Commercial Planning & Execution and the wider commercial, category and customer marketing team to develop and shape the category strategy for our biggest customer. This role has x2 direct reports (Category Managers) who work on our Wholesale and Convenience channel and Asda & Morrisons accounts, meaning this role will have wide scope for strategic overview and coaching across our key channels. You will bring an analytical and data driven mindset, with the ability to deep dive into data to make the right recommendations for your customer and Grenade.

You’ll have strong relationship building skills to form world class relationships with our biggest customers to cement our position as category leaders. Additionally, you’ll have the ability to adapt to changing market conditions & business needs as well as lead, develop and coach direct reports and wider team members.

Joining Grenade’s high-performing team, during this period of growth and brand expansion, promises to offer a unique and motivating working environment, with highly rewarding opportunities for personal and professional development.

How Will You Contribute

• Act as the primary category partner for Tesco, leading joint business planning with a fact-based, insight-led approach.
• Utilise shopper data to build and deliver compelling category stories that unlock growth opportunities for both Tesco and our portfolio.
• Shape the range and space of the HBW category in collaboration with Tesco, influencing key decisions across categories.
• Partner closely with the commercial and customer marketing teams to ensure recommendations align with wider business objectives.
• Support in the creation of a high-performance culture focused on insight-led selling, customer influence, and execution excellence.

What You Will Bring

• Confident turning large data sets into actionable insights to drive growth across the category.
• Confident building a strategy from concept to delivery with proven results and learnings.
• Be commercially aware of how your decisions and recommendations impact the Grenade and customer P&L.
• Work collaboratively and take a leadership role within the commercial team, forming close relationships with SNAM and Customer Marketing Team.
• Strong leadership skills, ability to motivate and coach a team Proactively identifies ways for continuous improvement.
• Strong project management, collaboration and communication skills.

Additional Skills/Experience

• Experience in FMCG category management - essential.
• Direct experience with Tesco - preferred.
• Previous management of top performing grocery accounts required.
• Confident user of Nielsen, Circana, Kantar and other shopper/market data sources.
• Advanced excel skills.

The Package

• Incentive Plans
• Flexible Working Approach
• 25 days annual leave + bank holidays
• Birthday Day off
• Private Medical Insurance for you and your family
• Life Assurance
• Contributory Pension Scheme
• Enhanced Maternity and Paternity Pay
• Huge Staff Discount on products
• Recognition Awards
• Study Support Programmes
• Subsidised on site Nuffield Gym, Restaurant and Cafe
• Free on-site parking
• Employee Assistance and Well-Being Platforms
• Entry to Cadbury World and discounts for friends and family

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