Senior Content Marketing Specialist

About the Role

Our client is seeking a creative and strategic Senior Content Marketing Specialist to join their marketing department in Norwich . This role is responsible for developing and executing compelling content marketing strategies that attract, engage, and convert target audiences. You will manage the creation of various content formats, including blog posts, articles, whitepapers, case studies, and social media updates, ensuring alignment with brand voice and marketing objectives. The ideal candidate has a passion for storytelling, a strong understanding of content distribution, and a proven ability to drive engagement and generate leads through high-quality content.

Key Responsibilities

• Develop and implement comprehensive content marketing strategies aligned with business goals.
• Create, edit, and publish engaging and informative content across multiple platforms (website, blog, social media, email).
• Conduct audience research and keyword analysis to inform content creation and optimization.
• Manage the editorial calendar and ensure timely delivery of all content assets.
• Analyze content performance metrics and provide reports with actionable insights for improvement.

Requirements

• Minimum 4 years of experience in content marketing, copywriting, or a related field.
• Proven ability to create high-quality, engaging content for various audiences and channels.
• Strong understanding of SEO principles and content distribution strategies.
• Experience with content management systems (CMS) and marketing automation tools.
• Excellent writing, editing, and communication skills.

Benefits

• Competitive salary based on experience and qualifications.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and attending industry events.
• A collaborative and creative work environment in Norwich .
• Generous paid time off and pension scheme.