Senior Content Marketing Specialist

About the Role

Our client is seeking a creative and analytical Senior Content Marketing Specialist to join their team in Plymouth . This role is vital for developing and executing engaging content strategies that drive brand awareness, generate leads, and nurture customer relationships. You will work across various digital channels, creating compelling content that resonates with target audiences. This hybrid position offers the flexibility to balance remote work with in-office collaboration, fostering a dynamic and productive work environment.

Key Responsibilities

• Develop and implement a data-driven content marketing strategy aligned with business objectives.
• Create and curate high-quality, engaging content for various platforms, including blog posts, articles, social media, email newsletters, and website copy.
• Conduct keyword research and optimize content for search engines (SEO) to improve organic visibility.
• Collaborate with designers and other marketing team members to produce visually appealing and impactful content.
• Analyze content performance metrics using tools like Google Analytics and provide insights for strategy optimization.
• Manage the content calendar and ensure timely delivery of all content assets.

Requirements

• 3+ years of experience in content marketing, copywriting, or a related field.
• Proven ability to create compelling and SEO-friendly content for diverse audiences.
• Strong understanding of content strategy , digital marketing principles, and SEO best practices.
• Proficiency with content management systems (CMS) and analytics tools.
• Excellent writing, editing, and communication skills.
• Ability to work effectively in a hybrid setting, demonstrating strong organizational and time management skills.

Benefits

• Competitive salary and performance incentives.
• Hybrid working model providing flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional growth and development.
• A collaborative and supportive team environment in Plymouth .