Senior Content Strategist - Digital Engagement

About the Role

Our client is seeking a seasoned Senior Content Strategist to lead their digital engagement efforts in Derby . This role is crucial for developing and executing a cohesive content strategy that enhances brand visibility, drives audience interaction, and supports key marketing objectives within the arts and entertainment sector. You will leverage data and insights to inform content planning, creation, and distribution across multiple digital channels. This is an excellent opportunity for a strategic thinker to shape the narrative and online presence of exciting projects in Derbyshire .

Key Responsibilities

• Develop and implement a comprehensive content strategy that aligns with business goals and enhances audience engagement.
• Conduct audience research, competitor analysis, and keyword research to identify content opportunities and themes.
• Oversee the content lifecycle, from ideation and creation to optimization and performance analysis.
• Collaborate with content creators, designers, and marketing teams to ensure high-quality, consistent, and on-brand content production.
• Define content governance and style guides to maintain brand voice and quality standards.
• Measure and report on the effectiveness of content strategies using analytics tools, providing insights for continuous improvement.

Requirements

• 5+ years of experience in content strategy, content marketing, or a related digital marketing role.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business objectives.
• Strong understanding of SEO, content management systems (CMS), and digital analytics platforms.
• Excellent research, writing, and editing skills, with a keen eye for detail.
• Experience working with cross-functional teams in a collaborative environment in Derby .
• Demonstrated ability to think strategically and translate complex ideas into actionable content plans.

Benefits

• Competitive salary and potential for performance-based incentives.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health, dental, and vision benefits.
• Generous allowance for professional development and training.
• Be part of a creative and forward-thinking team driving innovation in Derby .