Senior Content Strategist - Digital Platforms

About the Role

Our client is seeking a visionary Senior Content Strategist to lead the development and execution of compelling content across their digital platforms, catering to the arts and entertainment audience. This fully remote role empowers you to shape the narrative and engagement strategy for a diverse range of online initiatives. You will be responsible for defining content goals, identifying target audiences, planning content calendars, and ensuring that all content aligns with brand objectives and drives audience interaction. This is an exceptional opportunity to work with a forward-thinking organization, making a significant impact on their digital presence and audience connection from anywhere in the world.

Key Responsibilities

• Develop and implement a comprehensive content strategy that supports marketing objectives and audience engagement goals for various digital platforms.
• Define content themes, topics, and formats, creating editorial calendars and ensuring a consistent flow of high-quality, relevant content.
• Conduct audience research and analysis to understand user needs, preferences, and behaviors, informing content creation and distribution.
• Collaborate with internal teams (marketing, creative, product) and external contributors to produce engaging and impactful content.
• Oversee content optimization for SEO, user experience, and platform-specific best practices.
• Analyze content performance using analytics tools, providing insights and recommendations for continuous improvement and strategy refinement.

Requirements

• Minimum of 5 years of experience in content strategy, digital marketing, or a related field, with a strong focus on creating content for the arts or entertainment industry .
• Proven ability to develop and execute successful content strategies that drive engagement, traffic, and conversions.
• Expertise in content management systems (CMS), SEO best practices, and digital analytics tools.
• Exceptional writing, editing, and communication skills, with a keen understanding of brand voice and storytelling.
• Experience in user journey mapping and developing content tailored to different stages of the customer lifecycle.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Benefits

• Competitive annual salary reflecting your expertise and strategic capabilities.
• Fully remote work arrangement offering ultimate flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Generous allowance for home office setup and professional development resources.
• Opportunity to shape the digital voice of exciting projects within the Nottingham -based arts and entertainment sector.