Senior Content Strategist

About the Role

Our client is seeking a highly creative and analytical Senior Content Strategist to join their growing team in Birmingham . In this hybrid role, you will be responsible for developing and executing content strategies that drive audience engagement and support business objectives. You will work closely with editorial, marketing, and product teams to ensure our content is compelling, relevant, and reaches the right audiences across multiple platforms. This position offers a unique opportunity to influence the brand's narrative and contribute to its digital presence, blending in-office collaboration with remote flexibility.

Key Responsibilities

• Develop and manage a comprehensive content calendar aligned with marketing goals and audience needs.
• Conduct audience research, keyword analysis, and competitive reviews to inform content strategy.
• Oversee the creation of high-quality, engaging content including blog posts, articles, social media updates, and website copy.
• Collaborate with designers and multimedia specialists to produce visually appealing and effective content formats.
• Analyze content performance using analytics tools and make data-driven recommendations for optimization.
• Ensure all content adheres to brand guidelines, SEO best practices, and editorial standards.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 4 years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies that drive measurable results.
• Strong understanding of SEO, content management systems (CMS), and web analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and proofreading skills with a sharp eye for detail.
• Experience working in a hybrid environment and collaborating effectively with cross-functional teams.

Benefits

• Competitive salary package with performance-based incentives.
• Hybrid work model offering a blend of office and remote work flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• Opportunities for professional growth and ongoing training in the digital marketing space.