Senior Content Strategist

About the Role

Our client is seeking an innovative Senior Content Strategist to join their expanding digital team in Cardiff . In this crucial role, you will be responsible for defining and executing content strategies that align with business objectives, enhance brand visibility, and engage target audiences across various digital platforms. You will lead the development of content plans, oversee content creation and distribution, and measure the effectiveness of content marketing efforts. This position is ideal for a creative thinker with a strong understanding of content marketing principles, SEO best practices, and audience engagement tactics, who wants to make a significant impact on the company's online presence.

Key Responsibilities

• Develop and implement comprehensive content strategies aligned with marketing goals and target audience needs.
• Plan, create, and curate engaging and relevant content across multiple channels, including website, blog, social media, and email.
• Conduct keyword research and implement SEO best practices to optimize content for search engines and improve organic visibility.
• Analyze content performance metrics, such as engagement, conversion rates, and ROI, and use insights to refine strategies.
• Collaborate with design, marketing, and product teams to ensure content is consistent with brand voice and messaging.
• Manage the editorial calendar and oversee the production workflow for all content assets.

Requirements

• 5+ years of experience in content strategy, content marketing, or a related field.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business objectives.
• Strong understanding of SEO principles, content management systems (CMS), and analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and communication skills with a keen eye for detail and brand consistency.
• Experience in managing editorial calendars and working with cross-functional teams.
• A portfolio showcasing successful content marketing campaigns or strategy documents.

Benefits

• Competitive salary package with regular reviews.
• Flexible hybrid working arrangements to support work-life balance.
• Opportunities for professional development and further training.
• Contributory pension scheme.
• A dynamic and collaborative work environment in the heart of Cardiff .