Senior Content Strategist
- edinburgh, scotland, EH1 2AA, United Kingdom
- Permanent·Remote
- Full time
- £70,000 - £70,000 Per Annum
Job Description
About the Role
Our client is seeking an experienced and strategic Senior Content Strategist to join their fully remote team. This role is critical in defining and executing a cohesive content strategy that supports business objectives, enhances brand storytelling, and engages target audiences across all digital touchpoints. You will lead content planning, creation, and distribution efforts, working closely with marketing, product, and design teams to ensure content is impactful, relevant, and aligned with overarching communication goals. This position offers a unique opportunity to shape content initiatives from a strategic level and drive measurable outcomes in a collaborative, remote-first setting.
Key Responsibilities
- Develop and implement a comprehensive content strategy aligned with business goals, target audience needs, and brand messaging.
- Lead content planning, including editorial calendars, content audits, and gap analysis to identify opportunities.
- Oversee the creation of high-quality, engaging content across various formats (e.g., website copy, blog posts, social media, case studies, white papers).
- Establish content governance standards, style guides, and best practices to ensure consistency and quality.
- Analyze content performance metrics to measure impact, identify areas for improvement, and inform future strategy.
Requirements
- A strong portfolio showcasing successful content strategy development and execution.
- 7+ years of experience in content strategy, content marketing, or a related field.
- Proven ability to develop strategic content plans and manage content creation processes.
- Excellent understanding of SEO best practices, content management systems (CMS), and digital marketing principles.
- Exceptional writing, editing, and communication skills, with a keen eye for detail and brand voice.
Benefits
- A highly competitive salary and remote work allowance.
- Fully remote working arrangement, promoting work-life balance and geographical flexibility.
- Comprehensive health, dental, and vision insurance coverage.
- Generous budget for professional development, conferences, and training.
- A collaborative and supportive team culture that values innovation and autonomy.


