Senior Content Strategist

About the Role

Our client is seeking an experienced Senior Content Strategist to join their expanding digital marketing team, working remotely from Birmingham . In this role, you will be responsible for developing and executing comprehensive content strategies that drive engagement, build brand authority, and support marketing objectives across multiple digital channels. You will work independently and collaboratively with marketing specialists to ensure all content is aligned with target audience needs and business goals. This is a fantastic opportunity for a creative thinker and strategic planner who excels in a fully remote setting and is passionate about crafting compelling narratives that resonate with diverse audiences.

Key Responsibilities

• Develop and implement data-driven content strategies that align with overarching marketing and business objectives.
• Create editorial calendars, manage content production workflows, and ensure timely delivery of high-quality content across various platforms.
• Conduct keyword research, SEO analysis, and competitor reviews to identify content opportunities and optimize existing content for search engines.
• Oversee the creation and editing of engaging content, including blog posts, website copy, social media updates, white papers, and case studies.
• Analyze content performance metrics and provide regular reports, using insights to refine strategies and improve engagement.
• Collaborate with design and development teams to ensure content is visually appealing and technically sound for different platforms.

Requirements

• Minimum of 4 years of experience in content strategy, content marketing, or a related digital marketing role.
• Proven ability to develop and execute successful content strategies that achieve measurable results.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Demonstrated ability to manage multiple projects simultaneously in a remote work environment.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for home office setup and professional development.
• Opportunity to shape the content landscape for a growing digital presence.