Senior Content Strategist

About the Role

Our client seeks a strategic and creative Senior Content Strategist to join their team in Belfast . This role is pivotal in defining and executing a content strategy that drives engagement, supports business objectives, and enhances brand authority. You will lead the creation of compelling narratives across multiple platforms, working closely with cross-functional teams in a hybrid work setting. The ideal candidate possesses a deep understanding of content marketing, audience segmentation, and performance analytics to craft impactful content initiatives.

Key Responsibilities

• Develop and implement a comprehensive content strategy aligned with marketing and business goals.
• Oversee the editorial calendar, ensuring a consistent flow of high-quality, relevant content across all channels.
• Conduct audience research and analysis to understand needs and inform content creation.
• Create and curate engaging content, including articles, blog posts, social media updates, and website copy.
• Collaborate with design, SEO, and digital marketing teams to optimize content for reach and impact.
• Measure and report on content performance, using data to refine strategies and improve outcomes.

Requirements

• 5+ years of experience in content strategy, content marketing, or a related field.
• Proven ability to develop and execute successful content strategies.
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Experience with SEO best practices and content optimization techniques.
• Proficiency in content management systems (CMS) and analytics tools.
• Strong understanding of audience segmentation and persona development.

Benefits

• Competitive salary and potential for performance bonuses.
• Hybrid work model providing a balance between remote and office work.
• Comprehensive health and wellness benefits.
• Generous annual leave and company-wide social events.
• Opportunities for professional development and career advancement.