Senior Data Analyst- SEM/PPC

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.

We are looking for a Senior Search Analyst to work on data-led analytical elements of our paid search program. You will be part of a dynamic and innovative team where autonomous decision-making, self-motivation and flexible thinking is encouraged. You will play a crucial role in shaping the future success of the company.

About the role

In this role you will join the Search Engine Marketing (SEM) bidding team, who own and manage the data-led systems that ensure we’re making the most out of our paid search advertising spend. Your contribution will have a direct impact on paid search bidding strategies, optimizing existing automated systems and using data to help identify new opportunities or problem areas in paid search marketing. You will work in collaboration with the wider SEM team, Data Science and Data Engineering teams to actively measure and manage the performance and optimization of our paid search program across UK & FIGS markets. Furthermore, you will help the team adopt AI. This means finding real-world applications for AI tools to make our systems run faster, improve the quality of our data analysis and uncover deeper analytical insights.

What You'll Do

• Produce original analyses to identify and explore opportunities to optimize our search engine marketing (SEM) bidding strategies towards maximizing revenue.
• Seek out and implement improvements to our existing automated paid marketing systems.
• Plan and execute measurement tests and experiments to evaluate the impact of different bidding strategies and apply findings to improve performance.
• Apply analytical techniques to measure the true return of our SEM spend.
• Collaborate closely with cross-functional teams such as Marketing and Data Science/Machine Learning to align on strategies, share insights, and ensure objectives are met.
• Check on marketing performance daily and regularly report outward to the wider team and upward to the leadership team about trends, wins, and future plans.
• Leverage AI tools and technologies for day-to-day tasks & systems to enhance efficiency, generate insights and streamline workflows.
• Stay informed and proactively implement emerging ad technologies, best practices in media systems management and bidding optimization, process improvements and automation to enhance performance.

Skills & Experience

• Bachelor's degree in Business / Maths / Statistics or a related quantitative field.
• 2+ years experience working in a data analytics position, preferably in a digital marketing environment.
• Ability to turn complex data into compelling storytelling and actionable recommendations.
• Expertise in interrogating data using SQL and writing custom SQL queries, and understanding of database structures.
• Understanding of statistical analysis techniques used for experimental design such as regression analysis, hypothesis testing, multivariate analysis and time series analysis.
• Experience using AI tools in your day-to-day workflow, with a genuine eagerness to expand your knowledge and application of AI within SEM, data and bidding.
• Excellent verbal and written communication skills to effectively present findings, explain complex concepts and influence stakeholder decisions making.
• Ability to manage multiple projects, prioritize tasks and meet deadlines while maintaining a high level of accuracy and attention to detail.
• Has a genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills.
• Prior exposure to Paid Search, Bidding, and Marketing KPIs is a strong plus.

What We Offer

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.

Execution is our edge

We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.

We succeed together

The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at

If you have any additional questions about careers at Tripadvisor you can email us at We have all the answers!

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