Senior Digital Content Strategist

About the Role

Our client is seeking a forward-thinking Senior Digital Content Strategist to lead their content initiatives from their office in Norwich . This role is office-based, emphasizing collaboration and team integration. You will be responsible for defining and executing a comprehensive content strategy that supports marketing objectives, enhances brand presence, and engages target audiences across multiple digital channels. This position requires a blend of creative vision, analytical rigor, and a deep understanding of content performance metrics. You will work closely with marketing, creative, and product teams to ensure content is effective, consistent, and aligned with overall business goals, driving meaningful audience connection and engagement.

Key Responsibilities

• Develop and implement a holistic digital content strategy, including content pillars, editorial calendars, and distribution plans.
• Define content goals, key performance indicators (KPIs), and measurement frameworks to track content effectiveness.
• Oversee the creation, curation, and optimization of high-quality content across various platforms, including website, blog, social media, email, and more.
• Conduct content audits and competitor analysis to identify gaps and opportunities.
• Collaborate with SEO specialists to ensure content is optimized for search engines.
• Analyze content performance data and provide actionable insights to optimize future content efforts.

Requirements

• Minimum of 5 years of experience in content strategy, content marketing, or a related digital marketing role.
• Proven ability to develop and execute successful content strategies that drive engagement and conversions.
• Strong understanding of SEO, content management systems (CMS), and digital marketing principles.
• Excellent analytical skills with experience using content analytics tools.
• Exceptional writing, editing, and communication skills.
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.

Benefits

• Competitive annual salary and potential for performance bonuses.
• Opportunity to work in a vibrant office environment in Norwich .
• Comprehensive health, dental, and vision insurance coverage.
• Generous vacation and sick leave policies.
• Professional development programs and opportunities for career advancement.
• A collaborative and innovative team culture focused on impactful communication.