Senior Digital Content Strategist

About the Role

Our client is seeking a strategic and insightful Senior Digital Content Strategist to join their marketing team in Bristol . You will be responsible for developing and executing data-driven content strategies that align with business objectives, enhance brand presence, and drive user engagement across all digital channels. This role requires a deep understanding of content marketing principles, SEO, and audience analysis. You will work collaboratively with creative, marketing, and product teams to ensure content is not only engaging but also achieves measurable results, contributing to the company's growth in the dynamic Bristol digital landscape.

Key Responsibilities

• Develop and implement comprehensive digital content strategies across various platforms (website, blog, social media, email).
• Conduct audience research and analysis to identify content opportunities and optimize content delivery.
• Define content goals, KPIs, and measurement frameworks to track success and inform future strategy.
• Collaborate with content creators, designers, and SEO specialists to produce high-quality, relevant content.
• Analyze content performance data and provide actionable insights to improve engagement, SEO, and conversion rates.

Requirements

• Minimum of 5 years of experience in content strategy, digital marketing, or related field.
• Proven ability to develop and execute successful content strategies that drive business outcomes.
• Strong understanding of SEO best practices, content management systems (CMS), and analytics tools.
• Excellent research, analytical, and strategic thinking skills.
• Outstanding communication and collaboration abilities, with experience working within teams in Bristol or similar tech hubs.

Benefits

• Competitive salary and performance-driven incentives.
• Hybrid working model promoting work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and career advancement.
• A creative and collaborative work environment in a thriving Bristol location.