Senior Digital Content Strategist

About the Role

Our client, a prominent organisation within the Arts & Entertainment landscape, is seeking an experienced Senior Digital Content Strategist to join their team in Southampton . This role will be instrumental in shaping the overarching digital content narrative and engagement strategy across all online channels. You will drive the creation, curation, and distribution of compelling content that resonates with diverse audiences and supports organisational goals. Working in a hybrid model, you'll collaborate closely with various departments to ensure a unified and impactful digital presence.

Key Responsibilities

• Develop and implement a comprehensive digital content strategy aligned with organisational objectives and audience needs.
• Oversee the creation of engaging and relevant content for websites, social media, blogs, and email campaigns.
• Manage the content calendar, ensuring timely publication and consistency across all platforms.
• Analyse content performance metrics using tools like Google Analytics to identify trends and optimise strategies.
• Collaborate with marketing, design, and programming teams to ensure content accurately reflects brand messaging and artistic offerings.
• Stay informed about emerging trends in digital content and arts marketing to maintain a competitive edge.

Requirements

• Proven experience in developing and executing successful digital content strategies .
• Strong understanding of SEO principles, content management systems (CMS), and social media best practices.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience in analysing data and generating actionable insights from content performance metrics.
• Familiarity with the Arts & Entertainment sector is highly desirable.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary and a rewarding benefits package.
• Hybrid working arrangement offering flexibility.
• Generous annual leave and company holidays.
• Opportunities for professional development and attending industry events.
• Be part of a leading organisation in the arts and culture space in Southampton .