Senior Digital Marketing Executive

About the Role

Our client is seeking a seasoned and results-oriented Senior Digital Marketing Executive to join their marketing team in Oxford . This role is pivotal in executing and refining digital marketing campaigns that drive engagement, leads, and conversions. You will play a key role in managing various digital channels, analyzing performance data, and contributing to the overall marketing strategy. The position operates on a hybrid model, combining collaborative office time with remote flexibility, offering an excellent work-life balance.

Key Responsibilities

• Execute and manage day-to-day digital marketing activities across multiple channels including SEO, SEM, social media, and email.
• Assist in the development and implementation of digital marketing strategies to meet business objectives.
• Monitor and analyze campaign performance, providing detailed reports and actionable recommendations.
• Create and optimize digital content, including website copy, social media posts, and email newsletters.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Collaborate with internal teams and external agencies to ensure campaign success.

Requirements

• Proven experience as a Digital Marketing Executive or similar role, with a strong understanding of digital marketing principles.
• Hands-on experience with SEO, SEM (Google Ads), social media marketing, and email marketing platforms.
• Proficiency in using web analytics tools (e.g., Google Analytics) and reporting tools.
• Strong analytical and problem-solving skills, with excellent attention to detail.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team.
• Experience with content management systems (CMS) is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health and wellness benefits.
• Hybrid working model for flexibility.
• Opportunities for career progression and professional development.
• A stimulating and collaborative work environment in Oxford .