Senior Digital Marketing Manager

About the Role

Our client is looking for a results-oriented Senior Digital Marketing Manager to lead their digital marketing efforts from their Leeds office. This role is crucial for driving online growth, enhancing brand awareness, and acquiring new customers through innovative digital campaigns. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate is data-driven, creative, and possesses a deep understanding of the digital landscape.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple channels to achieve lead generation and sales targets.
• Manage and optimize SEO/SEM strategies to improve organic search rankings and drive qualified traffic.
• Oversee social media strategy, content creation, and community engagement to build brand presence.
• Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Manage the digital marketing budget effectively, ensuring optimal ROI.
• Stay current with digital marketing trends, tools, and best practices to keep our client at the forefront.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
• Strong analytical skills and the ability to interpret complex data sets to drive strategy.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Highly competitive salary and performance incentives.
• Flexible working options available.
• Comprehensive health insurance and wellness programs.
• Generous paid time off and opportunities for career advancement.
• A dynamic and forward-thinking marketing team in Leeds .