Senior Digital Marketing Manager

About the Role

Our client is seeking a strategic and results-driven Senior Digital Marketing Manager to lead their innovative marketing efforts in Leicester . You will be instrumental in shaping and executing comprehensive digital strategies across multiple channels to drive brand awareness, customer acquisition, and revenue growth. This pivotal role requires a blend of analytical prowess, creative thinking, and team leadership, working within a dynamic and forward-thinking organization that values data-driven decision-making and continuous optimization of marketing campaigns to achieve ambitious business objectives.

Key Responsibilities

• Develop and implement integrated digital marketing strategies, including SEO, SEM, content marketing, social media, and email marketing, aligned with overall business goals.
• Manage and optimize the digital marketing budget, ensuring maximum ROI and efficient allocation of resources across various campaigns and platforms.
• Analyse campaign performance using web analytics tools, generate detailed reports, and provide actionable insights to improve future strategies and tactics.
• Lead and mentor a team of marketing specialists, fostering a collaborative and high-performance culture.
• Oversee the creation of compelling marketing content, ensuring brand consistency and resonance with target audiences across all digital touchpoints.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior role, with a strong track record of success in developing and executing digital campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content management systems.
• Proficiency with analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Experience in budget management and performance tracking.
• Excellent leadership, communication, and project management skills.

Benefits

• Competitive salary package and performance-related bonuses.
• Opportunity to shape the digital marketing direction of a growing company.
• A blend of in-office collaboration and flexible remote working.
• Comprehensive health and wellness benefits.
• Professional development opportunities and training programs.