Senior Digital Marketing Manager

About the Role

Our client is seeking an experienced and dynamic Senior Digital Marketing Manager to spearhead innovative marketing strategies within their London-based team. You will be instrumental in developing and executing comprehensive digital campaigns that drive brand awareness, customer acquisition, and revenue growth. This pivotal role requires a strategic thinker with a proven track record in managing multi-channel marketing initiatives and a deep understanding of the digital landscape, operating in a collaborative hybrid work environment that blends office synergy with remote flexibility to foster productivity and team cohesion.

Key Responsibilities

• Develop and implement overarching digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads and social media channels to maximize ROI.
• Analyze campaign performance data, generating actionable insights and comprehensive reports for stakeholders.
• Oversee the creation of engaging and relevant content to attract and retain target audiences across various digital platforms.
• Collaborate with internal teams, including sales and product development, to ensure marketing efforts align with business objectives.
• Stay abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

Requirements

• A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management or senior role.
• Proven success in developing and executing data-driven digital marketing strategies that have demonstrably increased key business metrics.
• Strong expertise in SEO, SEM, PPC, social media marketing, email automation, and content strategy.
• Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM software.
• Excellent leadership, communication, and project management skills, with the ability to manage multiple priorities effectively.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid working model offering flexibility between home and office.
• Comprehensive private healthcare coverage.
• Generous pension scheme with employer contributions.
• Opportunities for professional development, training, and conference attendance.