Senior Digital Marketing Manager

About the Role

Our client is seeking an experienced and data-driven Senior Digital Marketing Manager to lead their marketing initiatives in Leicester . You will be instrumental in developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role offers the opportunity to work with a dynamic team, leveraging cutting-edge tools and techniques to achieve ambitious marketing goals. You'll play a crucial role in shaping the company's online presence and contributing to its overall success within the competitive UK market, working closely with sales and product development teams to ensure cohesive go-to-market strategies.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across various channels including SEO, SEM, social media, email, and content marketing.
• Analyze campaign performance using data analytics tools, providing actionable insights and recommendations for optimization.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Oversee the creation of engaging marketing content, including website copy, blog posts, social media updates, and email newsletters.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with cross-functional teams to align marketing efforts with business objectives and product launches.

Requirements

• Proven track record with 5+ years in digital marketing, with at least 2 years in a managerial or senior role.
• Demonstrable experience with SEO/SEM tools (e.g., Google Analytics, SEMrush), social media platforms, and email marketing software.
• Strong understanding of content marketing principles and B2C/B2B marketing strategies.
• Excellent analytical skills with the ability to interpret complex data and translate it into strategic plans.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in a marketing role within the Leicester region is advantageous.

Benefits

• Competitive annual salary.
• Hybrid working model offering flexibility.
• Generous holiday allowance and company pension scheme.
• Opportunities for professional development and training.
• A collaborative and supportive work environment with a focus on innovation.