Senior Digital Marketing Manager

About the Role

Our client is searching for a strategic and results-driven Senior Digital Marketing Manager to lead their online marketing efforts from their Milton Keynes office. This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive lead generation, and optimize customer acquisition. You will be responsible for managing a dedicated team and overseeing all digital channels, ensuring a cohesive and impactful online presence for the company. This position requires a deep understanding of the digital landscape and a passion for data-driven decision-making.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across various channels, including SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising budgets and campaigns on platforms such as Google Ads and social media networks.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights and reports to stakeholders.
• Lead and mentor the digital marketing team, fostering a collaborative and high-performance culture.
• Collaborate with content creators, web developers, and sales teams to ensure brand consistency and campaign effectiveness.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

Requirements

• 5+ years of experience in digital marketing, with a proven track record of success in managing campaigns and teams.
• Strong expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency in marketing automation platforms and CRM systems.
• Excellent analytical skills and experience with web analytics tools like Google Analytics.
• Demonstrated leadership abilities and experience managing a team.
• Ability to thrive in a fast-paced, office-based environment in Milton Keynes .

Benefits

• Attractive salary and comprehensive benefits package.
• Opportunity to lead and shape the digital strategy of a growing company.
• Access to professional development and training opportunities.
• A dynamic and supportive work environment.
• Close proximity to local amenities and excellent transport links in Milton Keynes .