Senior Digital Marketing Manager

About the Role

Our client is seeking a strategic and results-driven Senior Digital Marketing Manager to lead their digital marketing initiatives in Nottingham . This role is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, lead generation, and customer engagement. You will oversee various digital channels, analyze performance data, and optimize campaigns to achieve key business objectives. The ideal candidate possesses a strong understanding of the digital marketing landscape, excellent leadership skills, and a passion for leveraging data to inform marketing decisions and drive growth.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across channels including SEO, SEM, social media, email, and content marketing.
• Manage and optimize digital advertising campaigns, including PPC, social media ads, and display advertising, to maximize ROI.
• Analyze website traffic, campaign performance, and customer data using analytics tools (e.g., Google Analytics) to identify trends and insights.
• Oversee the creation of engaging digital content and campaigns that align with brand messaging and target audience needs.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Stay current with industry trends, emerging technologies, and best practices in digital marketing.

Requirements

• 5+ years of experience in digital marketing, with a proven track record of managing successful campaigns and teams.
• Demonstrated expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
• Strong analytical skills and proficiency with digital marketing analytics platforms.
• Experience in budget management and performance reporting to senior stakeholders.
• Excellent leadership, communication, and project management capabilities.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary with performance-based bonuses and incentives.
• Hybrid working model offering a balance between office and remote work in Nottingham .
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development, training, and attending industry conferences.
• A collaborative and innovative work culture focused on driving measurable results.