Senior Digital Marketing Manager

About the Role

Our client is seeking a dynamic and results-oriented Senior Digital Marketing Manager to lead their digital marketing efforts in Plymouth . This role is crucial for developing and implementing effective online marketing strategies across various channels to drive brand awareness, customer acquisition, and revenue growth. You will manage campaigns, analyze performance data, and stay ahead of digital marketing trends to ensure maximum impact. If you have a proven ability to drive measurable results through integrated digital campaigns and a passion for innovative marketing, this is an excellent opportunity to make a significant contribution.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social media channels to maximize ROI.
• Oversee the creation and distribution of engaging content across all digital platforms to attract and retain target audiences.
• Analyze website traffic, campaign performance, and conversion metrics using analytics tools, providing regular reports and actionable insights.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Stay current with emerging digital marketing trends, tools, and best practices, and implement new strategies as appropriate.

Requirements

• Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and email marketing software.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Competitive salary based on experience and qualifications.
• Comprehensive health, dental, and vision insurance.
• Pension scheme with employer contributions.
• Generous annual leave allowance.
• Opportunities for professional development and training in the digital marketing field in Plymouth .