Senior Digital Marketing Manager

About the Role

Our client is seeking a results-driven and strategic Senior Digital Marketing Manager to lead their online marketing efforts from their Leeds office. This role involves developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer acquisition. You will work closely with the sales and creative teams to ensure cohesive messaging and maximum impact. This is an exciting opportunity for a seasoned digital marketer to make a significant impact on the company's growth and digital presence.

Key Responsibilities

• Develop and execute integrated digital marketing strategies encompassing SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to achieve target ROI.
• Oversee the creation and distribution of engaging content, ensuring alignment with brand voice and marketing objectives.
• Analyze campaign performance using analytics tools, providing regular reports and actionable insights to improve effectiveness.
• Collaborate with the web development team to enhance website user experience and conversion rates.
• Stay current with digital marketing trends, technologies, and best practices, recommending innovative approaches.

Requirements

• Proven track record as a Digital Marketing Manager with at least 5 years of experience in a similar role.
• Strong expertise in SEO, SEM, PPC, social media marketing, email marketing, and content marketing strategy.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
• Excellent analytical and problem-solving skills, with the ability to interpret data and drive strategic decisions.
• Strong project management and communication skills, with experience managing cross-functional teams.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and annual performance bonus.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development and continuous learning.
• A dynamic and collaborative hybrid work environment.