Senior Digital Marketing Manager

About the Role

Our client is seeking a dynamic and experienced Senior Digital Marketing Manager to lead their marketing initiatives in Aberdeen . This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer acquisition, and foster engagement across various online channels. You will be instrumental in shaping the company's digital presence, leveraging data-driven insights to optimize campaigns and achieve ambitious growth targets. This position offers a fantastic opportunity to make a significant impact within a supportive team environment, contributing to innovative marketing efforts.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies, including SEO, SEM, content marketing, email marketing, and social media campaigns.
• Manage and optimize the company's website and social media platforms to maximize engagement and conversion rates.
• Analyze campaign performance using analytics tools, providing regular reports and actionable insights to stakeholders.
• Oversee the creation of compelling marketing content, ensuring brand consistency and alignment with strategic objectives.
• Collaborate with sales and product teams to align marketing efforts with business goals and customer needs.
• Stay abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

Requirements

• Proven track record of success in a digital marketing role, with at least 5 years of experience.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
• Proficiency with marketing analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Experience in managing marketing budgets and demonstrating ROI.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Competitive salary package and performance-based bonuses.
• Opportunity for professional development and career advancement.
• Comprehensive health and wellness benefits.
• Hybrid working model offering flexibility between home and office.
• Collaborative and innovative team culture.