Senior Digital Marketing Manager

About the Role

Our client, a growing e-commerce business based in Norwich , is seeking a results-oriented Senior Digital Marketing Manager to lead their online marketing initiatives. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing, to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with a strong analytical mindset and a proven ability to manage campaigns effectively to achieve business objectives in the Norfolk region.

Key Responsibilities

• Develop and implement integrated digital marketing strategies aligned with business goals.
• Manage and optimize SEO, SEM, social media, email, and content marketing campaigns.
• Analyze campaign performance data, providing regular reports and actionable insights.
• Oversee the creation of engaging and high-quality marketing content.
• Manage the digital marketing budget and allocate resources effectively.
• Stay current with digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in digital marketing, with a focus on strategy and execution.
• Proven experience in managing successful SEO, SEM, and social media campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Strong analytical skills and ability to interpret data to drive marketing decisions.
• Excellent communication, project management, and leadership skills.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to lead marketing efforts for a growing business in Norwich .
• Comprehensive health and wellness benefits package.
• Generous holiday allowance and potential for flexible working arrangements.
• A collaborative team environment focused on innovation and growth.