Senior Digital Marketing Manager

About the Role

Our client is seeking a dynamic and results-driven Senior Digital Marketing Manager to lead their online marketing strategy in Norwich . This role requires a strategic thinker with a proven track record in developing and executing successful digital campaigns across multiple channels. You will be responsible for driving brand awareness, lead generation, and customer engagement through innovative digital marketing initiatives. Join a growing team and play a pivotal role in shaping our client's digital footprint and achieving key business objectives.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across various platforms to maximize ROI.
• Analyze campaign performance, website traffic, and user behavior using analytics tools to identify trends and opportunities.
• Oversee the creation and distribution of engaging content across digital channels to enhance brand visibility and customer engagement.
• Collaborate with sales, product, and creative teams to ensure marketing efforts are aligned with overall business goals.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, recommending innovative approaches.

Requirements

• Minimum of 5 years of experience in digital marketing, with a focus on strategy and campaign management.
• Proven expertise in SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Proficiency with web analytics tools such as Google Analytics and familiarity with marketing automation platforms.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent communication, leadership, and project management skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Comprehensive health, dental, and vision insurance.
• Professional development opportunities and continuous learning support in Norwich .
• Generous paid time off and company holidays.
• A collaborative and forward-thinking work environment.