Senior Digital Marketing Manager

About the Role

Our client is seeking an experienced and dynamic Senior Digital Marketing Manager to lead their marketing efforts in London . This pivotal role involves developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will manage a diverse range of online channels, leveraging data analytics to optimize campaign performance and ensure alignment with overall business objectives. The ideal candidate is a strategic thinker with a proven track record in managing successful digital marketing campaigns and leading teams in a fast-paced, competitive market environment.

Key Responsibilities

• Develop and implement innovative digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI.
• Analyze campaign performance using tools like Google Analytics and CRM data, providing actionable insights and regular reports to stakeholders.
• Oversee the creation of engaging and high-quality marketing content, ensuring brand consistency across all digital touchpoints.
• Lead and mentor a team of marketing specialists, fostering a collaborative and results-oriented environment.
• Stay abreast of the latest digital marketing trends, technologies, and best practices to identify new opportunities for growth.

Requirements

• A minimum of 5 years of experience in digital marketing, with at least 2 years in a management or senior role.
• Proven expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and other relevant marketing analytics tools.
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, communication, and project management skills.
• A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive private healthcare coverage.
• Opportunities for professional development and continuous learning.
• Generous annual leave allowance.
• A hybrid work model offering flexibility between home and office.