Senior Digital Marketing Specialist - Arts & Culture

About the Role

Our client is seeking an experienced and innovative Senior Digital Marketing Specialist to join their dynamic team. This role is critical in shaping and executing the digital strategy for a variety of exciting projects within the Arts & Entertainment sector. You will be instrumental in driving engagement, increasing brand visibility, and reaching new audiences through compelling online campaigns. This is a fully remote position, offering flexibility and the opportunity to work from anywhere in the UK while collaborating with a passionate and creative team dedicated to making the arts accessible to everyone.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms, including social media, email, search engines, and display advertising.
• Create engaging and platform-specific content, including written copy, graphics, and video concepts, to promote events, exhibitions, and artistic productions.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI and achieve key performance indicators.
• Analyze campaign performance data, generate detailed reports, and provide actionable insights to improve future marketing efforts.
• Collaborate with content creators, designers, and external agencies to ensure brand consistency and effective campaign execution.
• Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the arts and culture landscape.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio showcasing successful campaigns.
• Demonstrable experience with SEO, SEM, marketing automation, and social media marketing tools.
• Excellent written and verbal communication skills, with a knack for crafting compelling marketing copy.
• Proficiency in data analysis and reporting using tools like Google Analytics.
• A passion for the arts and entertainment industry is highly desirable, along with an understanding of audience engagement within this sector.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.

Benefits

• Competitive annual salary.
• Generous paid time off and holiday allowance.
• Professional development opportunities and training budget.
• Flexible working hours and the ability to work from home full-time.
• Contribute to meaningful projects within the vibrant London arts scene and beyond.